Statistic analysis in market research Training Course

Course Code

samr

Duration

28 hours (usually 4 days including breaks)

Requirements

Interest in the subject of market research, good knowledge of SPSS and statistics indicated completion of training "Statistics with SPSS Predictive Analytics SoftWare"

Overview

Goal: Improving consumer behavior researcher workshop products and services

Addressees  The researchers, market analysts, managers and employees of marketing departments, sales departments primarily pharmaceutical and FMCG, students of socio-economic and everyone interested in market research

Course Outline

Module 1 Quantitative research

  • Pre-treatment results
    • check the accuracy of the database
    • control of missing data
    • weighting observations
  • Statistical models
    • multiple regression
    • conjoint analysis
    • classification trees
  • Automate procedures in tracking studies
  • Analysis of data from a marketing experiment
  • The report and draw conclusions

Module 2 Qualitative Research

  • The transformation of qualitative data into a quantitative
  • Statistical models for qualitative data

Testimonials

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Bookings, Prices and Enquiries

Private Classroom

From 8000EUR

Private Remote

From 7000EUR (17)

Public Classroom

Location Date Course Price [Remote/Classroom]
Bilbao 2018-12-04 09:30:007000EUR / 8000EUR
Malaga City Center2018-12-18 09:30:007000EUR / 8000EUR
Valencian Community2018-12-31 09:30:007000EUR / 8000EUR
Barcelona City2019-01-01 09:30:007000EUR / 8000EUR
Madrid, Chamartín business area2019-01-15 09:30:007000EUR / 8000EUR
Bilbao 2019-01-29 09:30:007000EUR / 8000EUR
Malaga City Center2019-02-11 09:30:007000EUR / 8000EUR
Valencian Community2019-02-25 09:30:007000EUR / 8000EUR
Barcelona City2019-02-25 09:30:007000EUR / 8000EUR
Madrid, Chamartín business area2019-03-11 09:30:007000EUR / 8000EUR
Bilbao 2019-03-26 09:30:007000EUR / 8000EUR
Malaga City Center2019-04-08 09:30:007000EUR / 8000EUR
Barcelona City2019-04-22 09:30:007000EUR / 8000EUR
Valencian Community2019-04-22 09:30:007000EUR / 8000EUR
Madrid, Chamartín business area2019-05-06 09:30:007000EUR / 8000EUR
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Course Discounts

Course Venue Course Date Course Price [Remote / Classroom]
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Apache Solr - Full-Text Search Server Barcelona City Wed, 2018-11-21 09:30 2700EUR / 3300EUR
MATLAB Fundamentals Madrid, Chamartín business area Wed, 2018-12-05 09:30 4725EUR / 5525EUR
The Compliance and MLRO Refresher Programme Madrid, Chamartín business area Mon, 2019-04-01 09:30 1575EUR / 1975EUR
R Programming for Finance Barcelona City Mon, 2019-04-08 09:30 6300EUR / 7300EUR

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