Statistic analysis in market research Training Course

Course Code



28 hours (usually 4 days including breaks)


Interest in the subject of market research, good knowledge of SPSS and statistics indicated completion of training "Statistics with SPSS Predictive Analytics SoftWare"


Goal: Improving consumer behavior researcher workshop products and services

Addressees  The researchers, market analysts, managers and employees of marketing departments, sales departments primarily pharmaceutical and FMCG, students of socio-economic and everyone interested in market research

Course Outline

Module 1 Quantitative research

  • Pre-treatment results
    • check the accuracy of the database
    • control of missing data
    • weighting observations
  • Statistical models
    • multiple regression
    • conjoint analysis
    • classification trees
  • Automate procedures in tracking studies
  • Analysis of data from a marketing experiment
  • The report and draw conclusions

Module 2 Qualitative Research

  • The transformation of qualitative data into a quantitative
  • Statistical models for qualitative data

Bookings, Prices and Enquiries

Private Classroom

From 8000EUR

Private Remote

From 7000EUR (38)

Public Classroom

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Course Discounts

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Visual Basic for Applications (VBA) in Excel - Advanced Bilbao Mon, 2018-05-14 09:30 3900EUR / 4700EUR
Hadoop for Data Analysts Valencian Community Thu, 2018-06-14 09:30 3672EUR / 4272EUR
Distributed Messaging with Apache Kafka Madrid, Chamartín business area Wed, 2018-06-27 09:30 2970EUR / 3570EUR
Blockchain Development: From Ethereum to Hyperledger Malaga City Center Tue, 2018-07-31 09:30 4500EUR / 5300EUR
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