Course Outline

Product Management Foundations

  • Understanding the role of the product manager
  • Digital product characteristics
  • Key competencies and responsibilities

Product Vision and Strategy

  • Crafting an actionable product vision
  • Strategic alignment with organisational goals
  • Defining outcomes and value propositions

Market and Customer Research

  • Discovery tools and research methods
  • Identifying customer needs and behaviours
  • Hypothesis validation and evidence gathering

Product Roadmapping

  • Creating structured and realistic roadmaps
  • Prioritisation techniques and frameworks
  • Communicating roadmap direction

Product Development and Delivery

  • Working effectively with delivery teams
  • Agile and iterative delivery considerations
  • Defining, reviewing, and refining product requirements

Product Performance and Measurement

  • Setting KPIs and performance metrics
  • Analysing product data for insights
  • Improving performance through informed decisions

Lifecycle Management and Evolution

  • Managing products through each lifecycle stage
  • Identifying opportunities for enhancement
  • Supporting long-term product resilience

Stakeholder Collaboration

  • Building alignment across functional teams
  • Managing expectations and communication
  • Facilitating informed product decisions

Preparation for the BCS Examination

  • Exam format and guidance
  • Study tips and recommended resources
  • Practice question review

Summary and Next Steps

Requirements

  • An understanding of core product management concepts
  • Experience with digital product delivery environments
  • Familiarity with basic business analysis practices

Audience

  • Professionals working in digital product roles who wish to strengthen competencies
  • Individuals preparing for the BCS Practitioner Certificate in Digital Product Management
  • Team members transitioning into structured product management practices
 21 Hours

Custom Corporate Training

Training solutions designed exclusively for businesses.

  • Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
  • Flexible Schedule: Dates and times adapted to your team's agenda.
  • Format: Online (live), In-company (at your offices), or Hybrid.
Investment

Price per private group, online live training, starting from 4800 € + VAT*

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