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Course Outline
Introduction to Generative AI in Marketing
- Overview of generative AI and its relevance to marketing
- Case studies of AI-driven marketing campaigns
- Key benefits and challenges of using generative AI in marketing
Setting Up the Environment
- Introduction to OpenAI API and Google Cloud Platform
- Setting up accounts and accessing AI tools
- Basic configurations and initial setup
Developing AI-Generated Marketing Content
- Understanding customer personas and targeting
- Generating personalized content using AI models
- Customizing content for different marketing channels
Integrating AI Content into Marketing Strategies
- Aligning AI-generated content with marketing goals
- Incorporating AI content into email campaigns, social media, and ads
- Tools and techniques for seamless integration
Analyzing and Optimizing Campaign Performance
- Metrics and KPIs for AI-driven campaigns
- Using AI for performance analysis and insights
- Optimizing campaigns based on AI-driven data
Ethical Considerations in AI Marketing
- Ensuring transparency and fairness in AI-generated content
- Addressing privacy concerns and data protection
- Best practices for ethical AI use in marketing
Summary and Next Steps
Requirements
- Basic understanding of marketing concepts
- Familiarity with AI and machine learning fundamentals (recommended but not required)
Audience
- Marketing professionals
- Digital strategists
- Tech enthusiasts interested in marketing
14 Hours
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 3200 € + VAT*
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Testimonials (2)
Going over the various use cases and application of AI was helpful. I enjoyed the walkthrough of the various AI Agents.
Axel Schulz - CANARIE Inc
Course - Microsoft 365 Copilot: AI Productivity Across Word, Excel, PowerPoint, Outlook, and Teams
I liked that trainer had a lot of knowledge and shared it with us
