Course Outline

Introduction to Data Storytelling

  • What is data storytelling and why it matters
  • Elements of effective stories: narrative, visuals, data
  • Common use cases in public and corporate settings

Understanding the Audience and Context

  • Who is your audience and what do they need?
  • Designing for technical vs. non-technical stakeholders
  • Setting the tone: persuasive, explanatory, exploratory

Choosing the Right Visuals

  • When to use bar charts, line graphs, scatter plots, and more
  • Common missteps in visual encoding
  • Color, layout, and hierarchy in storytelling

Structuring the Narrative

  • Defining the “so what” of your data
  • Storyboarding and visual sequencing
  • Using annotations and visual cues

Practical Tools and Techniques

  • Excel, Power BI, Tableau, Google Data Studio basics
  • Slide-based and dashboard-based storytelling
  • Using templates and reusable structures

Workshop and Critique

  • Group analysis of example stories
  • Before-and-after visual transformations
  • Peer feedback on draft storyboards

Summary and Next Steps

Requirements

  • An understanding of basic data visualization principles
  • Experience working with charts, graphs, or dashboards
  • Familiarity with spreadsheets or visualization tools

Audience

  • Data analysts
  • Public sector communicators
  • Policy advisors and managers who interpret data
 14 Hours

Custom Corporate Training

Training solutions designed exclusively for businesses.

  • Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
  • Flexible Schedule: Dates and times adapted to your team's agenda.
  • Format: Online (live), In-company (at your offices), or Hybrid.
Investment

Price per private group, online live training, starting from 3200 € + VAT*

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