Course Outline

Module 1: Storytelling for Brands

  • Essentials of brand storytelling
  • Emotional connections with audiences
  • Case studies of successful narratives

Module 2: Advertising Trends

  • Global and local advertising trends
  • Analysis of award-winning campaigns
  • Lessons for creative inspiration

Module 3: Artificial Intelligence in Advertising

  • Overview of AI tools for creative industries
  • Applications of AI in advertising workflows
  • Practical demonstrations for campaign design

Module 4: Creativity / Art Workshop

  • Creativity techniques inspired by Artbrand Atelier style (Instagram reference)
  • Translating artistic methods into advertising ideas
  • Team-based workshop: from art to campaign

Summary and Next Steps

Requirements

  • An understanding of basic marketing concepts
  • Experience in communication or creative projects
  • Familiarity with advertising campaigns

Audience

  • Marketing and communication professionals
  • Creative directors and design teams
  • Brand managers
 10 Hours

Custom Corporate Training

Training solutions designed exclusively for businesses.

  • Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
  • Flexible Schedule: Dates and times adapted to your team's agenda.
  • Format: Online (live), In-company (at your offices), or Hybrid.
Investment

Price per private group, online live training, starting from 3200 € + VAT*

Contact us for an exact quote and to hear our latest promotions

Testimonials (1)

Upcoming Courses

Related Categories