Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
Module 1: Fundamentals of Adobe Marketo Engage
- Introduction to the platform and its interface
- Basics of marketing automation and lead lifecycle management
- Managing leads, accounts, and audiences effectively
- Creating intelligent segmentations and dynamic lists
Module 2: Campaign Creation and Basic Automation
- Configuring email programs and web forms
- Creating landing pages and dynamic content blocks
- Building automation workflows such as drip campaigns
- Measuring campaign performance and optimizing outcomes
Module 3: Advanced Automation and Personalization
- Designing multichannel nurturing programs (email, social, web)
- Using tokens and snippets for content reuse and consistency
- Applying AI-driven personalization with Adobe Sensei
- Integrating CRM systems such as Salesforce and Microsoft Dynamics
Module 4: Analytics and Data Management
- Creating dashboards and performance reports
- Understanding multichannel attribution and calculating ROI
- Implementing data governance and ensuring security compliance
- Applying best practices for educational and commercial marketing campaigns
Module 5: Practical Workshop – Campaign Simulation
- Configuring a real-world campaign for higher education
- Building automated workflows for student communication and follow-up
- Evaluating and presenting results based on campaign objectives
Summary and Next Steps
Requirements
- Basic understanding of digital marketing and CRM concepts
- Familiarity with email marketing and lead management workflows
- Interest in automation and data-driven marketing strategies
Audience
- Faculty members and marketing professionals from the School of Commercial Engineering
- Marketing automation specialists and CRM coordinators
- Academic staff responsible for communication, outreach, or enrollment marketing
21 Hours
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 4800 € + VAT*
Contact us for an exact quote and to hear our latest promotions
Testimonials (2)
the examples the trainer used in each subject which made it easier to understand
huda Alyassi - Dubai Government Human Resources Dept.
Course - Adobe XD
The trainer listened to my wishes and adjusted the training meeting my specific needs.
