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 Duration 7 hours

Course Outline

Introduction

• Why products fail: building what customers don't need

Customer Interviews

• Preparing an interview guide
• Asking questions without leading the customer
• Synthesising what you heard

Journey and Process Mapping

• Mapping the customer journey
• Finding the real pain points

From Insights to Action

• Turning insights into hypotheses
• Turning hypotheses into backlog items

Prototype Testing

• Testing ideas cheaply before building
• Working with UX on prototypes

Practice

• An interview round and journey map on a real case

Summary and Next Steps

Requirements

Prerequisites

• No prior experience in customer research is required

Audience

• Product Owners and product managers
• UX designers and researchers
• Business teams who want to base decisions on customer evidence

Custom Corporate Training

Training solutions designed exclusively for businesses.

  • Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
  • Flexible Schedule: Dates and times adapted to your team's agenda.
  • Format: Online (live), In-company (at your offices), or Hybrid.
Investment

Price per private group, online live training, starting from 1450 € + VAT*

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