Course Outline

Introduction to LangGraph for Marketing Automation

  • Overview of LangGraph concepts and nodes
  • Graph-based orchestration for content workflows
  • Examples in email automation

Designing Conditional Content Flows

  • Branching logic in email campaigns
  • Personalization strategies with dynamic content
  • Decision trees for customer journeys

Integrating LLMs for Content Generation

  • Prompt design and chaining for multi-step content generation
  • Handling outputs and structured content
  • Automating copy for newsletters, product updates, and campaigns

State Management and Context Handling

  • Tracking recipient interactions and engagement
  • Short-term vs. persistent memory in workflows
  • Context passing between nodes for consistency

APIs and External Integrations

  • Email platform integration (e.g., SMTP, SendGrid, HubSpot)
  • CRM and marketing database connectivity
  • Tool calling and external data fetching

Evaluation, Monitoring, and Optimization

  • Measuring open rates, click-through, and engagement
  • Debugging workflow paths and branching outcomes
  • Iterative optimization of personalization strategies

Packaging and Deployment of Workflows

  • Version control and workflow management
  • Scheduling and automation triggers
  • Operational best practices and hand-off to production teams

Summary and Next Steps

Requirements

  • Basic programming knowledge in Python
  • Experience with content automation or marketing workflows
  • Familiarity with email automation platforms or APIs

Audience

  • Marketers
  • Content strategists
  • Automation developers
 14 Hours

Custom Corporate Training

Training solutions designed exclusively for businesses.

  • Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
  • Flexible Schedule: Dates and times adapted to your team's agenda.
  • Format: Online (live), In-company (at your offices), or Hybrid.
Investment

Price per private group, online live training, starting from 3200 € + VAT*

Contact us for an exact quote and to hear our latest promotions

(*The final price may vary depending on the technical specialization of the course, the level of customization, the method of delivery and the number of learners)

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Upcoming Courses

LangGraph for Marketing Automation

2026-02-23 09:30
14 hours
Madrid - Chamartín Business Area

LangGraph for Marketing Automation

2026-03-09 09:30
14 hours
Malaga City Center

LangGraph for Marketing Automation

2026-03-23 09:30
14 hours
Barcelona City

LangGraph for Marketing Automation

2026-04-06 09:30
14 hours
Valencian Community

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