Course Outline

Introduction

  • Overview of ChatGPT and its applications in market research
  • Understanding the role of AI in market research

Understanding Market Research with ChatGPT

  • Exploring market research methodologies and techniques
  • Leveraging ChatGPT for data collection and analysis
  • Conducting surveys and extracting insights using ChatGPT

Customer Sentiment Analysis with ChatGPT

  • Introduction to customer sentiment analysis
  • Analyzing customer feedback using ChatGPT
  • Interpreting sentiment analysis results for market research

ChatGPT for Market Insights and Recommendations

  • Generating actionable insights with ChatGPT
  • Creating market research reports using ChatGPT
  • Utilizing ChatGPT for market trends analysis and forecasting

Customizing ChatGPT Models for Market Research

  • Fine-tuning ChatGPT models for specific market research projects
  • Addressing bias and ensuring ethical usage of ChatGPT in market research
  • Optimizing performance and accuracy of ChatGPT for market research tasks

Best Practices and Ethical Considerations

  • Tips for effective utilization of ChatGPT in market research
  • Ensuring privacy and data security in market research with ChatGPT
  • Exploring ethical considerations and potential challenges with ChatGPT

Future Trends and Developments

  • Emerging trends in AI-driven market research
  • Exploring advancements and potential applications of ChatGPT in market research

Summary and Next Steps

Requirements

  • Basic computer experience
  • Familiarity with market research concepts and methodologies

Audience

  • Market researchers
  • Marketing professionals
  • Data analysts
  • Business strategists
 14 Hours

Custom Corporate Training

Training solutions designed exclusively for businesses.

  • Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
  • Flexible Schedule: Dates and times adapted to your team's agenda.
  • Format: Online (live), In-company (at your offices), or Hybrid.
Investment

Price per private group, online live training, starting from 3200 € + VAT*

Contact us for an exact quote and to hear our latest promotions

(*The final price may vary depending on the technical specialization of the course, the level of customization, the method of delivery and the number of learners)

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Testimonials (2)

Learn more about ChatGPT, as I was unaware of some things that could be done

Ruben Hernandez Hernandez - Marketing Global Research
Course - ChatGPT for Market Research

Machine Translated

Understand the strengths of ChatGPT in depth

Sandra Dominguez Hinojosa - Marketing Global Research
Course - ChatGPT for Market Research

Machine Translated

Upcoming Courses

ChatGPT for Market Research

2026-01-12 09:30
14 hours
Valencian Community

ChatGPT for Market Research

2026-01-26 09:30
14 hours
Bilbao

ChatGPT for Market Research

2026-02-09 09:30
14 hours
Madrid - Chamartín Business Area

ChatGPT for Market Research

2026-02-23 09:30
14 hours
Malaga City Center

ChatGPT for Market Research

2026-03-09 09:30
14 hours
Barcelona City

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