Course Outline

Introduction to Persuasive Communication

  • What is persuasive communication?
  • The psychology behind persuasion
  • The role of emotions and logic in influencing others
  • Common barriers to persuasive communication

Persuasive Communication Techniques

  • The principles of persuasion (ethos, pathos, logos)
  • Framing messages for maximum impact
  • Using storytelling and metaphors to engage and convince
  • Building credibility and trust in communication

Nonverbal Communication: Importance of Body Language

  • Understanding the role of gestures, posture, and facial expressions
  • The impact of eye contact in persuasion
  • Mirroring and matching techniques for better rapport
  • Using voice modulation and tone to enhance persuasion

Application of Persuasive Communication in the Workplace

  • Persuading colleagues, clients, and stakeholders
  • Handling objections and overcoming resistance
  • Negotiation and conflict resolution strategies
  • Effective communication in meetings and presentations

Final Workshop and Assessment

  • Group exercises: Practicing persuasion in real-world scenarios
  • Role-playing and feedback sessions
  • Final exam to assess knowledge acquired

Summary and Next Steps

Requirements

  • Basic understanding of communication principles
  • Experience in professional or business interactions

Audience

  • Business professionals
  • Sales and marketing teams
  • Managers and team leaders
  • Public speakers and trainers
 24 Hours

Custom Corporate Training

Training solutions designed exclusively for businesses.

  • Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
  • Flexible Schedule: Dates and times adapted to your team's agenda.
  • Format: Online (live), In-company (at your offices), or Hybrid.
Investment

Price per private group, online live training, starting from 6400 € + VAT*

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