Course Outline
Introduction to Persuasive Communication
- What is persuasive communication?
- The psychology behind persuasion
- The role of emotions and logic in influencing others
- Common barriers to persuasive communication
Persuasive Communication Techniques
- The principles of persuasion (ethos, pathos, logos)
- Framing messages for maximum impact
- Using storytelling and metaphors to engage and convince
- Building credibility and trust in communication
Nonverbal Communication: Importance of Body Language
- Understanding the role of gestures, posture, and facial expressions
- The impact of eye contact in persuasion
- Mirroring and matching techniques for better rapport
- Using voice modulation and tone to enhance persuasion
Application of Persuasive Communication in the Workplace
- Persuading colleagues, clients, and stakeholders
- Handling objections and overcoming resistance
- Negotiation and conflict resolution strategies
- Effective communication in meetings and presentations
Final Workshop and Assessment
- Group exercises: Practicing persuasion in real-world scenarios
- Role-playing and feedback sessions
- Final exam to assess knowledge acquired
Summary and Next Steps
Requirements
- Basic understanding of communication principles
- Experience in professional or business interactions
Audience
- Business professionals
- Sales and marketing teams
- Managers and team leaders
- Public speakers and trainers
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 6400 € + VAT*
Contact us for an exact quote and to hear our latest promotions
Testimonials (5)
The active sessions.
Monica Bueno Corral - Fundacion Mon Clinic Barcelona
Course - Effective communication skills
SAMART Goal and Negotiation Concept
Withaya - Babcock Power (Thailand)
Course - Negotiation Skills
Clarity of the discussion. Trainer connects to the participants. Pleasant and happy aura of the trainer.
Mona Liza - IT
Course - Effective interpersonal communication with elements of assertiveness
As it was a 1:1, the personalization of the content.
Patricia - Embraer
Course - Influencing and Avoiding Conflict
Excellent trainer, with the speech completely tailorerd to the audience. A lot of content.